Did you hear about the Japanese government’s Cool Biz campaign, which is “speaking to one of the biggest challenges of sustainability — behavior change”? It was intended to encourage office workers to wear lighter, less formal clothing during the summer thereby enabling their employers to save energy by turning down the air conditioning. A new line of clothing was produced, and the prime minister was photographed wearing it. To allay employees’ concerns about breaching Japan’s strict dress codes, their employers gave them “Cool Biz” badges to wear as reminders that they were allowed to dress casually. In a debate on “Design for Sustainability” at the World Economic Forum’s annual meeting in Davos, Switzerland, aired last Wednesday, three designers were participating, each of whom is committed to sustainability, but approaches it from a very different perspective. One of them was Tim Brown, who is an industrial designer and chief executive officer of IDEO, one of the world’s largest design consultancies. Mr. Brown focused on successful corporate approaches to sustainable design, by giving some examples, one of which was the Japanese government’s Cool Biz campaign. Source: New York Times, January 31, 2010. Article: Debating Sustainability by Alice Rawsthorn. Brought to my attention by: AIA (The American Institute of Architects) weekly eNewsletter